Case Studies

Features

Method of Participation: the consumers participated for Digital (Instant) and Physical prizes (via face-to-face and remote raffles) with the activation of the codes via SMS.

Prizes: Instant prizes for WhatsApp plans in all operators and physical prizes such as motorcycles and a vehicle.

Optimization: Dynamic probability based on participation

Challenge

Fury Energy wanted a dynamic promotion with prizes according to its product orientation: extreme sports. They wanted to raffle a vehicle, motorcycles and WhatsApp data packages. The physical prizes Fury Energy deliver them in person and the digital data rewards they did it remotely, the campaign's objective was to reward their customer's brand loyalty.

Solution

A campaign where millions of unique SMS codes were printed on the Fury screw caps to participate in the draws to win physical prizes and instant WhatsApp data rewards. Additionally, the code automatically enter the participants in the raffles for motorcycles and a chance to win a new vehicle. The GiveMe raffle module was used to draw the prizes in person and remotely in conjunction with local gaming authorities.

Step 1

Upon uncapping the bottle, the customer obtained a unique code printed on the cap of the product.

Step 2

The client sends the code by SMS. This code gave participants an entry in different draws to win physical prizes and instant prizes such as WhatsApp data rewards.

Step 3

The GiveMe raffle module was used to raffle the prizes in person and remotely in conjunction with the local gaming authorities.

Result

The results were immediate, the happy winners on wheels made a great echo in their social media networks. In addition, an incredible energy was breathed in each face-to-face event and the day of delivery of the vehicle was memorable. Due to the success of the promotion, the client requested a time extension of the promotion.

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