McDougal-Kelloggs wanted to get closer to its customers during the pandemic, but traditional promotions were run directly at the POS, which already in quarantine was very unlikely. Additionally, the products were already on the shelves of the establishments, which meant a greater challenge, not being able to print the traditional unique contest codes.

A campaign was proposed with two interaction channels: WEB and SMS. Several physical prizes such as tablets, televisions, speakers and board games were distributed via door-to-door and delivery service companies. Digital prizes (instant megabytes data mobile rewards) were also awarded through the main operators in the country. Then the main challenge was: how to obtain a proof of purchase without unique codes? We proposed a creative solution, using batch codes and additional questions related to the packaging (weight of this and/or flavor), thus achieving a concrete identification and validation. The campaign was a complete success thanks to the synergy between our client and the GiveME platform!