Pepsi-Cola wanted to generate a massive promotion with more than a million prizes in megabytes of data for its consumers. However, it had a risk to waste prizes if the promotion did not have the expected participation. It also wanted to have digital support digital (bot) for customer service.

The proposal was accomplished by printing over 40 million screw caps with all the security mechanisms to prevent fraud. The promotion had two participation channels; SMS and WEB, where the latter interactively showed the participants how many prizes were available (through a Pepsi-Cola image that was being consumed) and they were motivated to continue participating. The GiveME dynamic probability algorithm was also included, which would oversee fine-tuning management inventory of available prizes.